Hi there! You have found the best part about Reins Clothing, the reason we do what we do! We are a completely ｓｕｓｔａｉｎａｂｌｅ brand, and our green design is one the aims to not only maintain a small carbon footprint, but to actively impact our ecosystem in a positive way.
As an eco-friendly company, environmentalism is a core structure in which we operate; with localized supply chains, circular manufacturing, and most importantly the exclusive use of organic and/or recycled materials, Reins is a staple in ‘slow fashion’.
“Slow fashion is the widespread reaction to fast fashion. It’s thoughtful, intentional, and holistic. It’s also an argument for hitting the brakes on excessive production, overcomplicated supply chains, and mindless consumption.”
We believe that small steps make big impacts. That is why for every Reins item sold, a tree is planted! We work closely with C-Free to ensure that this happens, and have spent a great deal of time learning their methods on carbon footprint reduction.
For us the most important aspect of being sustainable is about ‘closing the loop’. Reusing what already exists and turning what was waste into beautiful wares… Did you know the Mobius loop symbol was created by Gary Anderson in 1970 to represent the three stages of closing the loop! The three arrows stand for Collection of recyclable waste, manufacturing of said waste into new products and finally purchasing where, in our case, our reins customers, buy our clothing and reuse what was waste for new purpose. Honestly this is what excites us the most!
We also use innovative processes for our range of winter products. This green technology manufactures recycled polyester, from waste that would have been destined for landfill. As a eco conscious company, conservation is a priority of course, but we feel as though we need to look beyond that if we are going to make a difference! This use of green technologies enable us to actively prevent wastage, which has a detrimental impact to our mother earth, from entering landfill
Waste, especially plastic waste is an enormous benefactor to the current climate crisis! It is even estimated that by 2050, the cumulative greenhouse gas emissions from plastic alone could reach over 56 gigatons. This equates to around 10 to 13 percent of the remaining carbon budget. A 2017 life-cycle analysis conducted by the 'Textile Exchange' found that manufacturing recycled polyester generates 79% less carbon emissions than producing its virgin counterpart. It also eliminates the need for primary
extraction of crude oil and reduces the amount of plastic waste sent to landfill.
All our materials used are made from completely sustainable or extremely low impact fibres; we go above and beyond to ensure that our product is in no way harms the environment. We take extra efforts to ensure that our carbon footprint remains small by using local suppliers as well as other means. All of our screen printing is handled in the UK using non toxic, water based dyes. As well, we release our clothing in a 'drop system', meaning we build up to small seasonal releases with limited stock. This dramatically reduces the amount of wasted stock; any excess materials are re-worked as well to ensure that there is no reins wastage! Waste is such an important issue that requires attention with regards to landfill and greenhouse gas emissions; it is important to us that we do not contribute to this issue.
We are currently in the process of becoming primarily hemp based. Hemp is an incredible material! It requires much less water than cotton for production. As well as containing hypoallergenic properties hemp also encourages biodiversity; use of pesticides is not needed with hemp, so it allows the development of natural systems! Being a very breathable fabric hemp is a very kind substitute to cotton, especially for ‘littles’ with irritative skin! Naturally wicking away moisture and having antibacterial properties, hemp is undoubtedly a Reins favourite!
The first challenge of a company of our size is having the facilities and infrastructure to truly be sustainable. We will hold our hands up and say at this moment in time we can’t independently. So, we have done the next best thing – used UK & EU based suppliers and manufacturers who are. Take our t-shirts, jumpers and bags for example, we use water-based screen printing (sourced and printed in the UK) when printing these pieces. We only buy items made from sustainable material sourced from a Belgian company who’s processing methods use renewable energy and are truly sustainable (remember what we said about the need for having the infrastructure). Through using a sustainable basics company we are able to limit the amount of production that exists and use what essentially is cut and copy styles and make them our own. In doing so we reduce production, energy, waste and combine delivery, for us it’s a great way to reduce carbon footprint and is much more economical over all. Eventually we hope to build our own efficient systems but for now we will let a company we know is taking all the right steps and is able to do what we would like to do on a large scale so that we can provide our thing on a smaller platform. There’s no doubt in our minds that it means we can offer the very best in quality and that is very important to us.